You know that feeling where you step out into the world with a fresh new hairdo, ready to take on anything? That’s us today. After months of designing, iterating, and testing, we’re excited to officially welcome you to the brand new us, THE CURIOUS. We first launched in 2009 with a simple mission: create and share ideas. As a creative company, we envisioned we are frostfire as a simple way to create and share ideas for our clients. Since then we have become an essential creative partner for companies of all shapes and sizes.
THE CURIOUS builds on this foundation, stressing every detail to make the collaborative process of building your brand. Simple, yet powerful, THE CURIOUS works deeper then just the creative, its aim is to solve the business problem. This is your reinvigorated creative partner — where ideas gather, discussions flow, and inspiration sparks. It’s all of the good stuff you like with the added influence of the long term aim to improve your bottom line.
Here’s 5 simple things you’re going to love:
1. People 2. Ideas 3. Challenge 4. Fun 5. Results
That’s just a start. There’s much more to come, so stayed tuned over the next of couple weeks for a deeper look into the new us. In the meantime visit us.CLICK HERE
Hadfield are a wood recycling company who take in wood, treat it and make pet products from it. This means there are two areas of the business that need to appeal to different audiences. Hadfield approached us to develop a marketing strategy that would take care of and develop both areas.
We started with a re-brand of the Hadfield mother brand bringing it inline with all areas of the business. Following a comprehensive brand audit we created a flexible identity system and guidelines allowing the brand to roll out over a range of sub-brands and customer touchpoints.
We implemented a bold look and feel across all touchpoints making a profound impact in all areas of the Hadfield brand. The ongoing marketing strategy includes further applications, including new sub brand websites and tactile packaging. Hadfield continues to grow with significant interest from retailers.