Hadfield are a wood recycling company who take in wood, treat it and make pet products from it. This means there are two areas of the business that need to appeal to different audiences. Hadfield approached us to develop a marketing strategy that would take care of and develop both areas.
We started with a re-brand of the Hadfield mother brand bringing it inline with all areas of the business. Following a comprehensive brand audit we created a flexible identity system and guidelines allowing the brand to roll out over a range of sub-brands and customer touchpoints.
We implemented a bold look and feel across all touchpoints making a profound impact in all areas of the Hadfield brand. The ongoing marketing strategy includes further applications, including new sub brand websites and tactile packaging. Hadfield continues to grow with significant interest from retailers.