You know that feeling where you step out into the world with a fresh new hairdo, ready to take on anything? That’s us today. After months of designing, iterating, and testing, we’re excited to officially welcome you to the brand new us, THE CURIOUS. We first launched in 2009 with a simple mission: create and share ideas. As a creative company, we envisioned we are frostfire as a simple way to create and share ideas for our clients. Since then we have become an essential creative partner for companies of all shapes and sizes.
THE CURIOUS builds on this foundation, stressing every detail to make the collaborative process of building your brand. Simple, yet powerful, THE CURIOUS works deeper then just the creative, its aim is to solve the business problem. This is your reinvigorated creative partner — where ideas gather, discussions flow, and inspiration sparks. It’s all of the good stuff you like with the added influence of the long term aim to improve your bottom line.
Here’s 5 simple things you’re going to love:
1. People 2. Ideas 3. Challenge 4. Fun 5. Results
That’s just a start. There’s much more to come, so stayed tuned over the next of couple weeks for a deeper look into the new us. In the meantime visit us.CLICK HERE
Home Cuisine approached us to create a new brand and retail communications required for the launch of their new stores. Home Cuisine produce the highest quality frozen meals designed for all occasions. Its like walking in to a top restaurant and taking their best dishes to enjoy at home.
The idea for the new brand was to create an identity that stands out and quickly communicates the amazing benefits of top quality frozen meals. The design aims to offer an understandable proposition enabling it to quickly establish as a house hold name that the whole family can recognise.
We used the flexibility of type throughout the marketing and retail materials, using the type and colour to differentiate food ranges giving the brand a far less corporate edge often used by brands such as Waitrose and M&S.
The first two stores in Heswall and Chester are now open. Further information will be posted soon.