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Home Cuisine

branding

brief
Home Cuisine approached us to create a new brand and retail communications required for the launch of their new stores. Home Cuisine produce the highest quality frozen meals designed for all occasions. Its like walking in to a top restaurant and taking their best dishes to enjoy at home.

 

idea
The idea for the new brand was to create an identity that stands out and quickly communicates the amazing benefits of top quality frozen meals. The design aims to offer an understandable proposition enabling it to quickly establish as a house hold name that the whole family can recognise.

We used the flexibility of type throughout the marketing and retail materials, using the type and colour to differentiate food ranges giving the brand a far less corporate edge often used by brands such as Waitrose and M&S.

 

impact
The first two stores in Heswall and Chester are now open. Further information will be posted soon.