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The Silverton

brand experience


brief

The Silverton looked to us to design their brand identity and supporting marketing collateral for their art deco inspired boutique hotel. The key objective included a new identity and implementation of their first-ever branding initiatives.

 

idea

We created an art deco inspired marque that was formed around the idea of a keyhole shape. The logo features a discontinuous type treatment that both draws attention to the structural concerns of art deco design and suggests a number of graphic permutations.

 

The logo’s classic style was used throughout all marketing collateral giving the brand clarity and authority, which represents the hotel’s quality.

 

impact

Our client was receptive to our interpretation of the brand. They trusted our guidance on how to define the future identity of their hotel and ongoing marketing.