You know that feeling where you step out into the world with a fresh new hairdo, ready to take on anything? That’s us today. After months of designing, iterating, and testing, we’re excited to officially welcome you to the brand new us, THE CURIOUS. We first launched in 2009 with a simple mission: create and share ideas. As a creative company, we envisioned we are frostfire as a simple way to create and share ideas for our clients. Since then we have become an essential creative partner for companies of all shapes and sizes.
THE CURIOUS builds on this foundation, stressing every detail to make the collaborative process of building your brand. Simple, yet powerful, THE CURIOUS works deeper then just the creative, its aim is to solve the business problem. This is your reinvigorated creative partner — where ideas gather, discussions flow, and inspiration sparks. It’s all of the good stuff you like with the added influence of the long term aim to improve your bottom line.
Here’s 5 simple things you’re going to love:
1. People 2. Ideas 3. Challenge 4. Fun 5. Results
That’s just a start. There’s much more to come, so stayed tuned over the next of couple weeks for a deeper look into the new us. In the meantime visit us.CLICK HERE
The Silverton looked to us to design their brand identity and supporting marketing collateral for their art deco inspired boutique hotel. The key objective included a new identity and implementation of their first-ever branding initiatives.
We created an art deco inspired marque that was formed around the idea of a keyhole shape. The logo features a discontinuous type treatment that both draws attention to the structural concerns of art deco design and suggests a number of graphic permutations.
The logo’s classic style was used throughout all marketing collateral giving the brand clarity and authority, which represents the hotel’s quality.
Our client was receptive to our interpretation of the brand. They trusted our guidance on how to define the future identity of their hotel and ongoing marketing.