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Peter’s Yard

literature

brief
We were delighted to be tasked with developing an advert to officially launch Peter’s Yard in to Waitrose. The advert would feature in the Weekend publication which reaches well over half a million readers.

 

idea
We developed a design that would incorporate the launch promotion on the mini pack. We wanted to show readers how the product is best used and presented using a selected image from a recent photo shoot we are frostfire helped art direct.

 

impact
Peter’s Yard is now available in the top 150 Waitrose stores across the country. The launch started with a bang, the minis are flying off the shelves. If you haven’t already tried these delightful nordic nibbles the studio fully recommend them as an afternoon snack!